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Business wars S1— Porsche vs Volkswagen, an unwelcome merger

Tony Liu
16 min readJan 10, 2020

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This issue talks about the grievances between Porsche and Volkswagen. I thought I understood this case, but now it’s a show. My data and information had to be relied on to the Internet, basically from the exchange announcement, the relevant annual report semi-annual report, which included some German materials, such as the German “Securities Law”, “Public Law” rules and various regulations Amendments, etc., but due to the long time, some information is vacuum, you can only find people in the circle to ask, many of the questions are also hearsay, can only be used as clues to pick up, I ca n’t let go of some content that ca n’t be confirmed Already.

Well, let’s set the time back in 1931. A young man named Ferdinand Porsche founded the Porsche company with dreams and talents. I heard you correctly. Porsche is the family name. Ferdinand Porsche was previously Daim Leh’s engineers, often in the later stages of Daimler’s work, suffered from crowding out due to design ideas and had to find another way. But at the time, Ferdinand Porsche did not start manufacturing cars. The company only provided car design and consulting services. In German, it means the people ’s car. It was officially supported by the Nazi government and was established in May 1937, so you can see the evolution of the Volkswagen logo, which contains Nazi elements. It used to be like this. This is not to talk too much about politics. At that time, cars were absolutely luxury, and Hitler ’s vision for this company was to make a car that was not so outrageous and practical enough to be close to the people and popular among ordinary people.

After the founding of Volkswagen, Hitler relied on Volkswagen to implement his “People’s Car” program. Ferdinand Porsche was regarded by Hitler and joined Volkswagen’s “People’s Car” project as designers. It was originally called the Porsche 60, and it was also said to be a Volkswagen 1 but it also has a louder name-the Beatles.

There are still some disputes over the design patents of the Beatles, and we will not discuss them. The above is the origin of Porsche and Volkswagen. This Ferdinand is both the founder of Porsche and the first-generation leader of Volkswagen. In a sense, it can be said that this is the same root. Born, after a series of twists and turns, including…

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Tony Liu
Tony Liu

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